Toad Blog

Louisville KY Web Design, Graphic Design, Marketing, Advertising Blog

How to choose a web site designer

April23

Links to articles about choosing a designer that I think are good. .

http://www.sitepoint.com/article/how-to-hire-a-web-designer/

http://www.passionforbusiness.com/articles/choose-website-designer.htm

http://www.intuitive.com/articles/web-designer.html

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Don’t be search engine dependent

April23

Great article here from SEO guru types…. on why one traffic stream is dangerous.

http://www.sitepoint.com/blogs/2009/04/03/beware-of-becoming-search-dependent/

Remember, marketing on the web is like any other form of marketing, you need good solid strategies with a mix of sources. Think of it like an investment portfolio. You don’t want all of your eggs in one basket!

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Top Ten Reasons we love the new Toad Mail (Email newsletter service)

April9

bounce. bounce. bounce. Really excited about this new email marketing service we have just rolled out today….

1. It’s EASY – anyone can use it. Really. It is so stinking easy to build a great email blast. My Dad could even do it.

2. It’s CHEAP – We’re not going to have to charge a minimum fee monthly. So if you do not use it, you do not pay. Is that not cool? You get charged by volume. And even that is real reasonable.

3. It’s EFFECTIVE – Okay, people have to click an email, not call, not write. They can respond easily, minimum effort. And guess what? It works. You stay in front of prospective buyers eyeballs long enough, they act. It maintains the relationship and that is what sales is all about. Ask me how many email newsletters I buy from! Really!!

4. WE GOT STATS – Just stats? no…. metrics! You can compare and contrast effectiveness of different campaigns, measure clickthroughs, all kindsa widgets and gizzmos to give you data. That data is pure gold because then you can refine what you’re doing to target the people and hone your message to get ….cha-ching.

5. WE GOT SURVEYS – Free, did I mention that? Free surveys that you drag and drop right into the campaign. You need to know who is coming to that event you’re planning? Cool. Use a survey. You need a quick marketing cool? Cool. Use a survey. So many uses, so little time…

6. WE GOT TRIGGERS – Triggers mean if someone clicks on that special link going to the product description of the Whizzbang Gizzmo, an email can automatically be sent to follow up, telling them about related Gizzmos. You can -automate- followup. But it doesn’t look automated, you just look really on the ball.

7. WE GOT PERSONALIZATION – want to send an email to Stacey? and Freddie? and Sparky Snozzbot? You can do that. The program will send a “Dear Sparky” …a personalized greeting to each recipient.

8. THEY WILL GET THERE – My helper elves have made secret deals with all the big ISPs. I think they sold their souls, really. I do not know. But you will not be blacklisted. Even by AOL. The email will arrive in the inbox as long as it is valid. This is big. Huge. Trust me, having managed email blasts by hand, I promise you it is not easy to do this.

9. THEY WILL BE PRETTY – The design is just gonna pop. We do that, nuff said.

10. WE HAVE TIPS/TRAINING – There is a whole library of help, tips and training right at your fingertips, just waiting for you to use it. Isn’t this just amazing?

are you going to go check it out now?

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