Web Designer: Someone who designs the flow of information on your web pages, whether it is multimedia, graphics or text, integrating the information with your branding and usability goals.

Web Developer: Someone who actually codes the design and makes it work. They take a prototype and put it into production. This has to happen on the front end (client side, or what you see in the browser) and also on the back end (server side, or what makes everything work)

Content Manager: This would be a writer and/or marketing expert. This person is going to have a workable strategy for search engine optimization and preferably will be in touch with the overall marketing plan of the brand in question. This is the person that will change what the home page says every month. If you are a small business owner with no budget, this is probably you. If this is you, then you need a CMS, or a content management system.

Most web shops have all of these on staff, many times in a small shop, one person will wear several hats.

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