I feel a little sick. I don’t even think I should have to write this post. But I had a client… a client who I care about like a little brother, call me a little while ago. He told me about two different people he has heard of, they are “Doing Great” with Twitter, selling, making contacts… and they are outsourcing their social media. He is going to do the same.

Someone else is doing their tweets. This is totally different than outsourcing training/consulting. They are outsourcing the relationships. This guy has never even seen Twitter and he is going to hire someone else to do it for him.

There are 90 million reasons this is a bad idea. Anyone who uses social media and leverages it will understand this. People who are noobs with social media will be preyed upon because they do not know this. So I’m going to list a few reasons here, taken with thanks and gratitude from this article: http://www.socialmediaexaminer.com/outsourcing-social-media/

External people do not have all the facts
You could be locked in or even held hostage
Outsourcers are not empowered to make decisions or take action
Company culture should be communicated accurately
Industry terms and details can confuse outsourcers
A large benefit of social media is networking
They don’t have your passion.

I don’t think I’m going to convince this guy of the mistake he is making and that makes me literally sick, because I care so much and want to see him succeed. Maybe it will be okay and he won’t get hurt by doing this, I hope so. But I feel like I’m watching him jump off of a cliff. It hurts. I am a little sickened that someone would even offer to do it. It seems to me at best, naive and at worst, unethical.

Outsource your filing, your appointment setting, your SEO, your typing, data entry… do not outsource your social media marketing. Ever. Let an employee do it, a high level employee who is invested in your company like you are.

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