How to get leads, not just clicks from content
Inbound Marketing means that you develop great content either with a blog, videos, whitepapers, webinars, etc. When you put this content out there, it gets indexed making you more likely to be found on searches. You talk about your information products and content in your various social media channels.
But that gets you clicks. How do you get LEADS?
One way to do to that is to keep the meaty, truly helpful content free, but ask for contact information with a simple form before you allow access to the information. Now once you have the information, you’re not going to do a hard sell. You’re going to establish a relationship. You can follow up with useful tips or promotional information via email (do not spam), follow them on social media if they provide you with that, or send out an old fashioned mailing campaign. By fostering relationships, you build your brand. You build your opportunities.
You keep putting great information out there and people keep looking to you for it, eventually they – will – refer you or purchase directly.
