Gaining Presence in a Saturated Market
Today, Smashing Magazine published a great article on marketing your iphone apps in the App Store.
But you might be a real estate agent, a spa or a blogger. You might be a lawyer or an insurance agent. A musician. You don’t make apps so why bother reading this?
The App Store is interesting because it’s a place where you need an edge to sell. What Smashing says about selling apps applies to you, Mr or Mrs Service Provider in a Saturated Market.
Blogs Are Like Kids in a Schoolyard
While they may not want to hear this, blogs are a bit like kids in a schoolyard. If you can get the cool kids to talk about you, chances are that other blogs will pick up the story and throw you on their front page. Getting on review and media websites is vital to your marketing success, because they are less transient than tweets. Reviews stay there and bring in traffic for months.
Give out promo codes to blogs without hesitation.
Have an extensive and easily accessible press package.
Don’t be afraid to ask individuals to endorse your app.
Try to crack category-specific blogs. If you’re making a wine app, contact wine blogs.
How many blogs have you contacted with promotions for their readers?
Do you have a press package? Easily downloadable?
Do you visit or read a blog regularly? Contact the owner and ask them to promote you, all they can do is say no. Crack category-specific blogs. Have a Louisville business? Start looking for Louisville blogs.
See how this taking-strategy-from-other-industries works?
Don’t do what everyone else is doing. Be extraordinary.
