Did you know we can get a list of businesses for you to call? Sure, we can do that. We’ve got a list of mailing addresses and phone numbers for your sales staff to start querying.

Here is how this works:
We get you the list. We put up an e-newsletter program and surveying package for you. You contact the people on the list with your survey questions, entering the answers as you ask the questions. Maybe you ask them questions about how they found the person currently providing them with the service that you offer. You ask them if they would like to see the results at the end of your short survey. You get their correct email address (this is called an opt-in mailing) When you’re finished, you have the content for your first email blast. You have your survey results. You have the beginning of a new relationship established with these companies. You did not hard sell. It is not scary. Now you know what kind of marketing is effective to your customer base, because you asked them about it. You can use that information in future marketing.

Maybe you do not have time to call? So we will post the survey on your existing web site and send it out to an email list. We’d recommend calling, but this will be better than nothing.

You can also do a direct mail campaign to follow up with your survey. Sure, we can design you a kickin’ piece that will be inexpensive to print. We can also suggest promotional items that will remind your customers about who you are, keep you in their minds. (Remember how AOL did its marketing? They sent cds out, over and over)

Web marketing works, but it works best in coordination with smart, good old fashioned traditional marketing. People are much more likely to interact with a company when they have a feel for the people behind the web site.

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