
The first web page a potential client or customer sees on your website may or may not be your home page. If you have your sales funnel ready then that is not a problem. Every page of your site can act as a decent landing page. We help our clients by tailoring specific landing pages for their specific marketing projects, using a CMS called MODX. Have an Adwords campaign? No problem. We develop easy-to-use templates that can be implemented as needed in your MODX admin, so you can make your own landing page on the fly.
Website Calls to Action
The sales funnel ends with a specific call to action. But that call to action isn't always "buy now." Sometimes it is "Join our newsletter" or "Read my blog" or "Follow me on Twitter" The important thing is to make a call to action that is smart and takes your visitor to the next stage of your relationship.
It's sort of like dating.
You don't want to ask a person to marry you too soon. Be careful with your call to action not to rush things.
You have to give your plan some time. You also need to be willing to be consistent in posting content both on your website and on your social media channels. We work with you to develop a plan to publish and update, automating the process as much as possible and crafting the plan to fit your habits.
We build using MODX because it is scalable. If you need to change or tweak your website to improve performance or branch out into new ventures, it won't cost you an arm and a leg. We use MODX to lay a foundation that can grow. Make sure your site build is scalable so you can add edit and delete pages as needed, easily. Because you are tracking your analytics, you will want to measure and move to grow and keep growing.
Click here to see and use our Test Track, an example site where we have MODX installed for you to play with. If you shoot us an email, we'll send you the manager login, no questions asked.
