HOW WILL WE BUILD YOUR WEB SITE?

Proposal & Bid

We will initially interview you to discover your needs, goals, current strategies and current processes. Then we develop a web design proposal based on our recommendations. If you accept that proposal, we have a contract and usually, a payment plan that we implement. We are generally paid an initial deposit, and then in installments until completion. You will receive no actual mock-ups of screens until a contract is signed, though we will include a content map of all pages and site map in your proposal.

Discovery & Design

You will be presented with several designs to choose from, then we will work with you to develop the perfect look for your site. We do consult with a usability expert when developing your navigation. We also look at the personality types of your visitors, crafting strategies to reach them.. We gather content and analyze your brick and mortar sales process, to bring it to the web. We develop funnels to help move your visitors to action points that we define together. We'll look at your sales process and goals and then develop the action points from there. The web design evolves and grows to its final incarnation as your content is developed, rather than trying to fit your content into a design. Every element should have a purpose and contribute in some way to your goals.

Build

The building process includes writing code that relates to your content. We also test in as many browsers as possible. We code using the most practical scripting for your project. We might customize open source software for you. You might need Flash work done. You might need your orders to print to your shop. You might need special inventory integration for ecommerce. You might need your content to rotate. We'll work with you on that. We want the user experience to be optimum, so we work towards crafting content with the user interface that will speak to your visitors, tell them who you are and what you do as clearly as possible. We have found that the words that the visitor might be thinking are more effective tools to provoke action than any other. So while we will think about and craft your code, interface and copy to be search engine friendly, our goal will be to get your visitor to act. We'll try to discover what words -they- use and what they are looking for when they visit you.

Launch

When everything is working and looks good in as many browsers as possible, we'll let you know it is time to launch. We work to make sure launch is smooth, no email is lost even with a DNS change. After launch you might need training on how to use your admin or special templates we have made for you. We do that. For 30 days after launch, you get priority time to make sure you are happy and comfortable with your new system. We even offer testing to measure your ROI and can make adjustments to your site as needed in order to offer you the maximum conversion rate and return.